Build authority that supports your growth.
Relevant, quality backlinks that strengthen your website's authority and support your broader SEO strategy.
Links are one signal among many.
A backlink is a link from another website to yours. Search engines may use links as one of many signals when evaluating pages and websites.
The value of a link depends heavily on context, relevance, quality and how naturally it fits within the wider web. Backlinks are not a guaranteed shortcut to page one. They are one part of a broader organic search strategy.
Quality, relevance and the long game.
Relevance first
Prioritize websites and placements that make sense for your business, industry, topic or audience.
Quality over volume
A smaller number of useful, credible opportunities can be worth more than mass-produced links.
Natural profile
Build links in a way that looks appropriate within the broader web.
Context matters
Links should appear in meaningful content or useful resources, not on random pages.
Long-term strategy
Backlink work supports your site's broader SEO foundation instead of acting as a standalone shortcut.
Where good links come from.
Depending on your business and campaign, we may look at:
- Industry publications and magazines
- Relevant niche websites and blogs
- Editorial and media opportunities
- Local or industry-specific directories where appropriate
- Partner and association websites
- Resource pages and useful industry references
- Digital PR and content-led opportunities
Shortcuts that do more harm than good.
“We focus on links that make sense for your business, not a spreadsheet full of links that nobody would naturally trust.”
- Mass link packages
- Irrelevant websites
- Obvious link farms
- Automated or bulk-generated placements
- Paid placements presented deceptively as editorial links
- Tactics designed only to manipulate search engines
Authority works best on a solid foundation.
Backlink building does the most good when the website already has a solid technical and on-page foundation: a useful website, technical SEO and relevant content, then authority-building opportunities.
- Website
- SEO foundation
- Relevant authority
- Stronger search presence
Give other websites a reason to link.
Where it fits, backlink opportunities are connected to useful content: guides, research, case studies and resources that another website would have a genuine reason to reference.
Ethical, transparent and tracked.
- 1
Review
Assess the website, industry, existing backlink profile and opportunities.
- 2
Research
Identify relevant websites, publications, directories and relationship opportunities.
- 3
Outreach & placement
Pursue appropriate opportunities using ethical, transparent methods.
- 4
Monitor
Track acquired links and evaluate their relevance and quality over time.
For businesses ready to build authority.
- Businesses with a solid website and SEO foundation that want to strengthen authority
- Businesses entering competitive search markets
- Brands with useful content that deserves wider exposure
- Businesses looking for a longer-term organic visibility strategy
No guaranteed rankings, traffic or revenue.
No responsible backlink service should guarantee a specific Google ranking, traffic increase or revenue result. Search performance depends on competition, content, technical SEO, search intent, website quality, authority and many other factors.
You'll see what was done and why it matters.
Clear reporting, without vanity metrics that nobody explains. You can expect:
- Acquired placements, where applicable
- The source websites
- Relevant metrics, with context on what they mean
- Campaign progress
- Strategic observations and next steps
Better together. Better value.
Founding-client prices for our first clients. Pick a bundle, or mix the services to fit your business.
Launch Bundle
Website Creation + SEO Setup
10% offboth, booked together
Website priced to your project after a free strategy call.
- Custom, mobile-first website
- Enquiry forms and call booking built in
- Technical and on-page SEO setup
- Search Console and analytics tracking
Grow Bundle
Grow Plan + Backlink Building
$499.99/ month
Instead of $599.98 / month on their own.
- Monthly website care and SEO improvements
- Google Business Profile upkeep
- Relevant, quality backlinks. No link farms
- Monthly progress update
All-in Starter
Launch Bundle + 3 months of Grow
10% offyour launch, plus 3 months of Grow at $499.99 / month
Launch your site, then grow it from day one.
- Everything in the Launch Bundle
- First 3 months of the Grow Bundle
- Month-by-month progress page
- Continue month to month after that
LinoCon Complete
Everything your business needs online, plus your own books.
$549.99/ month for 12 months
Then $499.99 / month, and the bookkeeping app is yours. Plus your Launch Bundle invoice.
- Launch Bundle: website + SEO setup
- Grow Bundle: monthly growth + backlinks
- LinoCon Books: your own bookkeeping app
- Books Care included while you stay on Grow
Prices in Canadian dollars. Taxes extra where applicable.
The services work even better together.
Build authority the right way.
If your website already has a solid foundation, let's identify the opportunities that could strengthen its authority and support your broader SEO strategy.